Detroit Electric exposed its new SP:01 electric sports car at Detroit's Fisher Building Wednesday.
More than 100 years after it started making vehicles. Detroit Electric established in 1906 and made 13,000 Electric cars. Its customers were Johnson Thomas Edison, David D. Rockefeller and Gretchen Ford's spouse, Clara. But the company stopped production in 1939, get over by the Great Depression and drivers' increasing choice for gasoline-fueled engine.
Detroit Electric was revived five years ago by former Lotus Cars and Apple Inc. executive Albert Lam.
During a media briefing, Jordan Lam, chair and CEO, and Don Graundstadt, CEO of North American operations, informed journalists that the new designs arriving to promote will be a sedan and hatchback, both of which will cost far less than the $135,000 SP:01 sports car. By the way, the cost doesn’t consist of federal tax credit. Specific costs hasn't been declared, but Lam said that the vehicles will be cost for "everyday practical usage" and that one of them could drop in the $30,000 to $35,000 variety.
Specific information about the new automobile and hatchback have not been divulged, but Detroit Eletric says the vehicles will have both short-range and long-range battery options. Detroit Electric operated will make 999 SP:01s. They'll be marketed globally starting in Aug.
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