Former top North American marketer at General Motors and ex-head of Cadillac Mark LaNeve has taken over as leader of the Lincoln brand's ad agency, a Ford Motor Co. spokesman said today.
Mark LaNeve replaces Cameron McNaughton. Cameron McNaughton had been president of the agency, Hudson Rouge, since it was founded in 2011.
Mark LaNeve will keep his other title: COO of Team Detroit, the Ford brand's advertising agency. He has been working there since August 2012.
Ford spokesman Chris Preuss said "Mark brings a tremendous amount of equity and understanding of the luxury space," He also said "When you look at Mark's credentials, having redone Cadillac and Volvo, it makes a lot of sense."
LaNeve assumes control of the agency as the high-class Lincoln brand is going through a difficult revival. The 2013 MKZ sedan was heralded as the first car in that revival, but its launch has been hobbled by production delays and quality bugs.
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